All the Offers can be Changed or Closed at any time..Its Depends Upon the Channel's Guidelines

By placing an ad on television, a brand can reach out to complete India in a single instance. Television advertising also has the added advantage of reaching out to users multiple times. TV ad engages with two senses of humans, eyes, and ears, and is more impactful than other formats.

LIMITED TIME OFFER
All the TV Ads Offers can be Changed or Closed at any time..It Depends Upon the Channel's Guidelines

Our Latest Work Sample

TV PROMOTION

Promotion on ABP News

ABP News

Promotion on AAJ TAK HD News

AAJ TAK HDNews

Promotion on NDTV News

NDTV News

Promotion on NDTV News

NDTV News

Promotion on AAJ TAK HD News

AAJ TAK HD News

Promotion on NDTV News

NDTV News

L-Bnad Promotion on AAJ TAK

AAJ TAK

Promotion on AAJ TAK HD

AAJ TAK News

Promotion on Colors Channel

Colors

Promotion on ABP News

ABP News

Promotion on Colors Channel

Colors

Promotion on AAJ TAK HD NEWS

AAJ TAK HD NEWS

Our Respected Client's Feedback Video

Dr. Seraj Khan

Managing Director of TECHNOGLOBE (Jaipur)

Mr. AHMAD

Founder & CEO of NV SHOPPE (Noida)

Mr. Amzad J Sathe

Director at DITRP (Mumbai)

Feedback Video

Our Current Offer

(Video Ads + TV Promotion)

All the offers can be changed or Closed at any time..its depends upon the channel's guidelines

AAJ TAK HD

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- AAJ TAK HD

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

Closing Soon

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- AAJ TAK HD

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

Closing Soon

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- AAJ TAK HD 

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- AAJ TAK HD 

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

ABP NEWS

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ABP NEWS

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

Closed

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ABP NEWS

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ABP NEWS 

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ABP NEWS

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

NDTV NEWS

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NDTV NEWS

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NDTV NEWS

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NDTV NEWS 

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NDTV NEWS

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

Zee NEWS

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE NEWS

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE NEWS

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE NEWS

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE NEWS

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

Zee Business

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE NEWS

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE NEWS

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE NEWS

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE NEWS

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE BHARAT

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE BHARAT

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE BHARAT

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE BHARAT

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE DELHI NCR, HARIYANA

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE DELHI NCR, HARIYANA

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE DELHI NCR, HARIYANA

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE DELHI NCR, HARIYANA

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE RAJASTHAN

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE RAJASTHAN

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE RAJASTHAN

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE RAJASTHAN

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE UP & UK

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE UP & UK

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE UP & UK

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- ZEE UP & UK

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Zee Salam

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Zee Salam

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Zee Salam

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Zee Salam

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

NEWS 24

TV advertising

Rs. 25,340+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising

Rs. 73,690+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising

Rs. 1,40,050+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24 

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising

Rs. 2,60,100+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

NEWS 24 (MP & Chhatisgrah)

TV advertising

Rs. 12,950+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24 (MP & Chhatisgrah)

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising

Rs. 30,325+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24 (MP & Chhatisgrah)

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising

Rs. 47,125+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24 (MP & Chhatisgrah)

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising

Rs. 74,250+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24 (MP & Chhatisgrah)

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

India TV

TV advertising

Rs. 45,400+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24 (MP & Chhatisgrah)

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising

Rs. 1,43,900+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24 (MP & Chhatisgrah)

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising

Rs. 2,95,500+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24 (MP & Chhatisgrah)

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising

Rs. 5,71,000+GST

  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- NEWS 24 (MP & Chhatisgrah)

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

Sadhna Channel

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Sadhna 

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Sadhna 

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Sadhna 

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Sadhna 

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

Ishwar Channel

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Ishwar

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Ishwar

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Ishwar

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- Ishwar

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

E-24

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- E-24

Satellite Channel (Proper TV)
2 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- E-24

Satellite Channel (Proper TV)
7 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- E-24

Satellite Channel (Proper TV)
15 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

TV advertising
  • Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

  • TV Promotion- E-24

Satellite Channel (Proper TV)
30 Days (10 times in a Day)
Time 7 am to 11:59 pm
10 Seconds Video

it's a Just Starting Package, anyone can customize their package as per their budget
VIDEO ADS + TV PROMOTION

Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

TV Promotions – NDTV News Channel)

Satellite Channel (Proper TV)
2 Days (5 times in a Day)
Time 8 am to 11:59 pm
10 Seconds Video

VIDEO ADS + TV PROMOTION

Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

TV Promotions – AAJ TAK HD News Channel)

Satellite Channel (Proper TV)
2 Days (5 times in a Day)
Time 8 am to 11:59 pm
10 Seconds Video

VIDEO ADS + TV PROMOTION

Video Ads

Time Duration 10 Seconds as per TV Standard
Script
Female Model
Shooting & Editing          

TV Promotions – ABP News Channel)

Satellite Channel (Proper TV)
2 Days (5 times in a Day)
Time 8 am to 11:59 pm
10 Seconds Video

Need Expert

AT PRODUCTION

TV Advertisement

Get the complete list of TV channels in India updated with rates and reach numbers. These rate and reach numbers are updated periodically ensuring that the advertisers get the latest data. 

About Television advertising in India

Television advertising in India is the most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all other media verticals. Rates for advertising in Television in India are quoted in terms of advertising rate per 10 sec. There are specialist television advertising agencies who can help you get discounted rate on the television advertising card rate. By placing an ad on television, a brand can reach out to complete India in a single instance. Television advertising also has the added advantage of reaching out to users multiple times. TV ad engages with two senses of humans, eyes, and ears, and is more impactful than other formats. There are more than 1000 Television channels in India. The few popular TV channels in India for advertising are Star Plus, Zee TV, Colors, Sun TV, Aastha TV, Aaj Tak, CNBC, and Star Sports. India also has a strong network of cable TV. Cable TV advertising allows advertisers to reach out to a local populace.

Television in India is broadcasted in homes through cables and direct to home (DTH). Advertising on DTH is also an available media for television advertising. Advertisers can advertise in popular DTH service providers likes Tata Sky, Airtel DTH, and Videocon DTH.

Media options available for advertising in TV are video ads, scrollers, Aston bands, teleshopping, and L Bands

TV Ad Agency

Get details of the best TV ad agency. You can contact us either through email or phone. Our services include BARC-based planning, buying, and monitoring of TV campaigns. We have an association with all top TV channels and ensure the best rates. To use our services, you can either fill up the planning form or write to us. Once we receive your requirement someone from the planning team in Bangalore will get in touch. Our TV media plan is created keeping in mind your target market, target audience, and of course the budget.

Advertising options in Televisions

Video ads are the most popular media option for TV advertising. Innovative television advertising options include L Band, Scrollers, and Aston Bands. When you book a TV campaign, most of the TV channels offer advertisers free sponsorship tags. The rate for innovative television media options is more than regular ads. Content integration is another popular television advertising option.

You can have a look at television ad type video examples by clicking

Regular FCT Ad

These are the regular television ads that we see. They are the most popular format of ads on TV and are played during the break. Rates for regular TV ads are available on the site.

Aston Band

Aston Band is a flash ad that plays at the bottom of the screen while the content is being played. Because Aston Band TV ads are played on TV along with content, the cost for the Aston band on television is more than other formats.

Scrollers Ad

A popular format of the ad in News Channels on television, the ad keeps scrolling from one end to the other. Scroller ads are short-duration ads and rates for scroller ads depend on the channel.

Teleshopping ad

Teleshopping ads on Television are in the format of programs and mainly used for selling. The duration of teleshopping ads varies from 10 minutes to 30 minutes. Teleshopping ads are played in non-peak hours and are a low-cost medium for advertising on TV. You can find the list of popular TV channels.

L Band

L bands are L-shaped ads played on TV while the content is being played. As L Band ads are played during the program, the cost of L Band advertising is higher than regular ads.

Cost for advertising in Television

The cost of advertising on Television depends on the number of viewers for that particular channel. The rate for television advertising is always quoted as the amount that an advertiser needs to pay for playing a 10-sec ad once. For e.g: If ABP NEWS’s rate for advertising is Rs, 3500 for 10 seconds, it means that an advertiser needs to pay Rs 3500 for playing the ad once. The cost of TV advertising also varies with the time of day. Time bands when more viewers are present cost more to advertise. The time band with the highest viewership is termed the Primetime band for TV advertising. Another popular term used in TV advertising is ‘Run of the Day part’, also known as RODP. In RODP, the ads get equally distributed throughout the day. You can find the advertising rate on TV for Prime Time and Non-Prime time . Advertising rates in television also vary for HD and Non HD connections. Cost per reach is higher for HD channels but due to less viewership for HD channels as compared to Non-HD channels, the 10-sec rate for HD channels is lesser than SD channels. Television advertising cost also changes with the time of year. Advertising cost goes up for certain categories depending on the time of the year. Business TV channels charge a premium for advertising during the budget season.

Television advertising ad format

To play their ad on television, advertisers need to provide their ad in .mov format. Specification of the video ad for Television ads varies across the TV channels. However, you can follow the table for the ad format of most of the channels. The following ad format works for Star HD channels and most of the popular television channels in India.

Container

MXF for XDCAM HD422

GOP

Long GOP

Bit rate type

CBR

Video Codec

XD CAM HD 422

Video bit rate

Video bit rate

Width

1920

Height

1920

Frames per second

(i) 50 or (p) 25

Aspect Ratio

16:9 (Full Frame only)

Audio Codec

PCM and Dolby E

Bits per sample

24 bits; Dolby E always 20

# of Audio channels as per 1.2

4 tracks as per 1.2

Audio sample rate

48 kHz

Need an expert?

Frequently Asked Questions (FAQ) about Television advertising

I. How much does it cost to advertise on a Television?

The cost of advertising on Television varies greatly. The cost would depend on the channels, time band, and ad format. Starting cost for advertising on TV is Rs 500 per 10 sec and goes up to a few lakhs for a 10-sec ad.

II. How do I know the viewership of Television?

The number of viewers of a Television also known as viewership is reported by BARC.  However, BARC is a subscription-based service, and providing a detailed reach number would involve a fee. You can also ask your Television advertising agency to furnish this. Reach numbers are important in selecting the channel.

III. How do I get discounts while advertising on Television?

The discount on the Television card rates depends on the business size. Television ad agencies can get you the best Television advertising discounted rate once you share your requirement with them.

IV. Will Television agencies help me design my ad?

Not all Television agencies can help you with ad design. However, AT PRODUCTION can help you design your Television ad. including VIDEO ADS, TVC, L BAND, etc, The cost of Television ad design would depend on the brief and is not included in the Television advertising rate mentioned on the site.

V. How many days in advance do I need to book my Television ad?

One needs to book the ad 4 days in advance.

VI. Are the Television advertising rates mentioned as the best rates?

No. The mentioned rates are not the best Television Advertising rates. Televisions keep coming up with discounts and advertising packages. One should always check with their TV advertising agency or the TV channel directly for any additional discount.

VII. In what format does television accept ads?

The accepted Television advertising format is .mov

VIII. Can I cancel the ad once booked?

Yes. Advertisers can cancel the ad after booking, provided the ad has not already been scheduled. Scheduling happens a day in advance.

IX. What steps need to be followed to place an ad on Television?

  1. Share your requirement and budget for the TV campaign
  2. Share your video with the agency in a specified Television advertising format
  3. Check for available discounted advertising rates in Television
  4. Make the payment

X. How would I know if my ad was played?

Television advertising agencies would provide you with a BARC report that mentions the time when your ad played. BARC also reports the ad length.