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Mr. Faith
Founder & CEO OF Aetherbiomedical India
Mr. O.P. SINGH
Founder & Director ASTA EDUCATION
Mr. Abhishek Singh
President o Savior Foundation
Mr. Shashikant
Founder & CEO OF Boliee
Mr. Rahul Bajaj
Director of Button Art
Mr. Shabbir Alam
Director of JITI Institute Jamshedpur
Mr. Vikas
Founder & CEO OF Juvisa E-Learning
Mr. Wasim
Owner of Samraksha Group
Mr. Karan Bajaj
Owner of Bajaj Logistics
Mr. Kuldeep Singh
Director of Sublime Club
Mr. Subodh Srivastav
Founder of Promotive
Mr. Yogesh Kwatra
Founder of HTL INFOTECH
Why video ads are the future of digital advertising
1. Video ads have higher engagement
Video ads merge two things that catch user attention: movement and sound. Both of these play an important role in conveying an efficient message, hence leading to better engagement.
When MediaMind analyzed over three billion ad impressions globally for six months they found that prospects are:
- 4 times more likely to click-through online video ads than standard banners
- Almost 12 times more than rich media ads
Where image or text ads rely on the copy, punctuation, and visual cues to convey the desired tone, video ads use movement and sound to capture visitor attention. The ad format is more efficient at delivering your narrative to the target audience with a tailored message that is easy for them to consume.
Video ads that pique the interest of users and follow through with a persuasive final call-to-action are bound to have success with keeping audiences interested.
Research suggests the average user remembers 95% of a message http://www.sheffieldav.com/production/5-reasons-we-love-video-marketing-and-you-should-too when it is watched, compared to 10% when it is read. This means prospects are more likely to remember your message via a video ad than an image or text ad. Moreover, a user’s positive experience with a video ad increases their purchase intent by 97% and brand association by 139%.
2. Video ads are shareable
Users are naturally more inclined to share videos since more than 700 videos are shared by Twitter users every minute.
Video ads are concise, relatable, and have a story to tell – all of which make them shareable. Video ads offer brands a great way for them to express themselves and why many people find them worth distributing.
For example, Poo Pourri’s famous video ad has amassed over 42 million views and helped the company value increase from $10 million $30 million soon after their video ad went viral. Another viral video ad is Purple mattress’ raw egg test ad which currently has over 185 million views:
3. Video ads have higher a click-through rate
The fact that video ads tell a better story than typical banner ads makes the former not only better at engaging audiences but also getting more clicks.
According to a study done by Smaato, the average CTR of video ads in mobile apps is 7.5 times higher than for display ads. Facebook video ads also have higher CTR than image ads. ClearPivot, a digital marketing agency saw video ads exponentially drive more clicks than image ads for their clients –by as much as 20 to 30% more clicks.
When Cardinal Digital Marketing A/B tested a video versus an image ad for a travel and tourism brand, they found that with all other factors being the same, video ads generated a 47% higher CTR, despite Facebook generating higher impressions for the image-based ads.
Though video ads are more time-consuming and expensive to create, their ability to effectively narrate your story allows you to engage more prospects and get more ad clicks.
The Power of Video Advertising
You’ve heard the saying, “a picture is worth a thousand words.” But did you know video is worth 1.8 million words? Visuals have the power to get a message across 60,000 times faster than text. Couple that with sound and movement, and you won’t be able to find a more efficient way to beat the yearly decline of the average human attention span.
In a video, effective storytelling with human faces, product demonstrations, and emotive language all combine to tap into our psychological hard-wiring for maximum effectiveness. A person watching a video that provides value or entertainment to him or her is intrinsically more ready to accept the message the sender wants to convey than a person only reading plain text content.
Videos are becoming more dominant
According to a Forrester research, people tend to retain 58% more in their memories when both the auditory and visual senses are stimulated. This results in increasing brand awareness and emotional appeal. About 52% of consumers surveyed confirm that watching company videos makes them more confident when making a purchase online.
Another aspect of the video to consider is its rising global use on the internet. Last year, video accounted for 73% of global IP traffic and is predicted to account for 82% of all consumer Internet traffic by 2021. This proves that if you aren’t already using video for advertising, your advertising is behind. If you are using video, it’s in your best interest to increase your usage of video advertising.